Dealer MAP Policy
NORTH AMERICAN DEALER MAP POLICY
Our Minimum Advertised Price (MAP) policy helps ensure EHX authorized retailers earn reasonable profits while maintaining the brand integrity that makes Electro-Harmonix a market leader.
All EHX price lists include MAP guidelines for every EHX product we make. Price lists are always available through your EHX sales representative. Please be sure that all of your print and on-line advertising adheres to these guidelines. In addition, we'd like to reiterate several other important provisions of our MAP Policy:
EHX products may not be bundled in an advertisement as part of a package that includes third party accessories or add-ons.
An EHX retailer advertising a used EHX product priced below MAP must have the word “used” boldly and prominently displayed in the product description.
Soliciting in an advertisement for a customer: to make a "best offer" or "make an offer; to "call,” “call for price,” “email to get the lowest price,” or “place in cart to see lowest offer;” or any other similar statement/solicitation in an advertisement that states or implies that a price lower than MAP can be found at the checkout stage is a violation of this Policy.
EHX retailers are responsible for informing EHX immediately of any aliases under which they advertise or sell EHX products. The failure to so inform EHX constitutes a violation of this Policy.
EHX products should be advertised as stand-alone products. No discounts, rebates, coupons, or offers with any price reductions may be advertised by/on behalf of an EHX retailer that would effectively reduce the advertised price of an EHX product below the applicable MAP, e.g. "10% off List Price", "price slashed" or "blowout prices."
Pricing listed on any internet site is considered an “advertised price” and must adhere to this Policy.
Online auctions of new Electro-Harmonix products are not permitted.
We vigorously monitor and enforce violations of our MAP Policy and encourage you to report to your sales representative any abuses of this policy.
THIS POLICY IS NOT INTENDED TO CONTROL, INFLUENCE, DETERMINE, RESTRICT OR LIMIT IN ANY WAY THE PRICE AT WHICH ANY EHX RETAILER MAY SELL EHX PRODUCTS.
THIS POLICY IS STRICTLY LIMITED TO RESTRICTIONS ON ADVERTISING. EACH EHX RETAILER REMAINS ENTIRELY FREE TO DETERMINE ITS OWN RESALE PRICE FOR ALL EHX PRODUCTS.
This policy has been unilaterally created by EHX and EHX is solely responsible for determining whether a violation of the MAP policy has occurred, as well as determining appropriate sanctions.